To create the highest-quality logo and custom branding, we require vector graphics.
When working with logos, graphic design, digital photos, and other digital images, you'll typically come across two main file types: raster and vector.
What are Vector Graphics?
A vector graphic is the preferred format to supply artwork for printing; this format can easily be edited and resized without compromising the image quality.
Vector files utilise mathematical equations, lines, and curves anchored by fixed grid points to create images. Unlike raster files, vector files do not contain pixels. The formulas in a vector file define the shape, border, and fill colour, enabling the construction of an image. Since these mathematical formulas adapt to any size, you can enlarge or reduce a vector image without compromising its quality.
Vector artwork can be supplied in the following file types: • Encapsulated PostScript (EPS) • Adobe Illustrator (AI) • Vector Portable Document Format (PDF) • Scalable Vector Graphics (SVG).
What are Raster Graphics
A raster graphic consists of grids of pixels and cannot be easily edited or resized. When using raster graphics for custom branding, they must be redrawn as vector graphics.
If raster graphics are provided, we will attempt to make this artwork usable; otherwise, a charge of $75.00 will apply to redraw the artwork. Afterwards, we will provide the vector artwork to you for your future use.
Raster Graphics come in the following file types: • JPEG (Joint Photographic Experts Group) • BMP (Bitmap) • PNG (Portable Network Graphics)• TIFF (Tagged Image File Format) • GIF (Graphics Interchange Format) • PSD (Adobe Photoshop File).